Brand activism, the good and the gross

Brand Activism is a key business trend I have been tracking with my work at Flux Trends. In essence, brand activism involves brands stepping outside of their corporate comfort-zone to confront a tricky social issue and take a public stance about what their brand stands for. A great example of brand activism in action comes … Continue reading Brand activism, the good and the gross

The difference between UBI and UGI – and why it matters

What's the difference? UBI - Universal Basic Income UGI - Universal Guaranteed Income In short, with UBI, to paraphrase Oprah, "You get an income, she gets an income, he gets an income - EVERYONE gets an income!" https://media.giphy.com/media/11jENMgBweUYzS/giphy.gif Every person in the country gets the same get government sponsored income - regardless of whether they are employed, … Continue reading The difference between UBI and UGI – and why it matters

Somebody’s watching you…

If it feels like somebody is watching you, well, it's because they are. Who is this somebody? Pretty much anybody who wants to, that's who: Skynet Your insurance company and medical aid have already sold you respectively on the "benefits" of letting them track your driving habits, through your cellphone insurance app, and your lifestyle … Continue reading Somebody’s watching you…

The biggest trend of now

Selfishness. Me me me. That's the biggest trend of today. If you are a marketer, appeal to your target market's selfish ambitions and narcissistic  tendencies and you will win them over. The Guardian recently published an article on the current "epidemic of narcissism". The article speaks truth, and we're only just embarking on our collective … Continue reading The biggest trend of now