Ficciones is a collection of some of Jorge Louis Borges most compelling, philosophical (fictional) fantasies. The mind-expanding Library of Babble and the Garden of Forking Paths are among the outstanding short stories contained in the book. Borges's gift is to take complex concepts about subjects as obtuse as quantum physics, multiple futures, time travel, and … Continue reading Ficciones
"A great company is a conspiracy to change the world." "Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best." "Computers are compliments for humans, not substitutes. The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make … Continue reading Zero to One
Things are transformed one into another according to necessity, and render justice to one another according to the order of time. ~ Anaximander The Order of Time is a mind-expanding little book. Part physics, part philosophy, the book is packed with strange and wonderful ideas about how the very fabric of the universe works and … Continue reading The Order of Time
The monstrously complicated monetary system we have today is responsible for the greatest leaps and bounds of human prosperity, and for the most depressing of depressions suffered by civilisation to date. Want to understand how it works? The Ascent of Money is a good place to start.
This is a strange and wonderful book, filled with strange and wonderful people, and their strange and wonderful ideas. Read this book to be inspired by the power of thinking differently to everyone else - and the marvelous, amazing inventions that can be wished into existence through sheer willpower, imagination, and tenacity. You will meet … Continue reading The Odditorium
Although Scientific Advertising by Claude Hopkins was written over 100 years ago, it is still brilliantly readable and packed with astute instructions on what makes marketing work - and how to measure it properly to make sure it does. As the old adage goes, "what gets measured gets managed" (The quote is attributed to management … Continue reading Scientific Advertising
In a world where this is possible: https://www.youtube.com/watch?v=AmUC4m6w1wo Seeing is not believing. We can no longer trust our own eyes. Photographic evidence, of course, has been questionable since the distant days of the Cottingley Fairies scam which fooled countless Victorians over 100 years ago. Now, not even authentic video "evidence" can be trusted (as is so … Continue reading More Lies (A Field Guide to Lies and Statistics)
If you understand how and why your mind plays tricks on you, you can not only learn to make better, more rational decisions, you can also learn how to manipulate others into agreeing with you and doing what you want them to do - otherwise known as "sales and marketing". In You Are Not So … Continue reading You Are Not So Smart