The Foundation trilogy by grandfather of futurism and former RAND corporation forefather, Isaac Asimov is a masterclass in playing the long game. If you want to understand foresight and strategy, you could do worse than to "waste" a weekend on this highly entertaining work of science fiction; almost like the Art of War, for nerds. … Continue reading Foundation
Michel Houellebecq is clearly a polymath. In Atomised (a science fiction novel very cleverly disguised as serious prize-winning literary fiction) he demonstrates his wide ranging knowledge and deep understanding of subjects ranging from philosophy to physics, and from biology to psychology, to brilliant effect. The book reveals the author's uniquely considered philosophy of history. He illustrates through his … Continue reading Atomised
"Social justice means that we deny ourselves many things so that others may have to do without them as well, or what is the same thing, many not be able to ask for them." ~ Sigmund Freud (emphasis my own) Helmut Schoeck's theory of social behaviour focuses on Envy as the key driving force behind … Continue reading Envy – A Theory of Social Behaviour
Witty and wise: A masterclass in holding on to humanity amongst the insanity of war. Everyone should read this book. I could write a real review, but I won't. This book is best discovered as a surprise, page by page.
Ficciones is a collection of some of Jorge Louis Borges most compelling, philosophical (fictional) fantasies. The mind-expanding Library of Babble and the Garden of Forking Paths are among the outstanding short stories contained in the book. Borges's gift is to take complex concepts about subjects as obtuse as quantum physics, multiple futures, time travel, and … Continue reading Ficciones
"A great company is a conspiracy to change the world." "Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best." "Computers are compliments for humans, not substitutes. The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make … Continue reading Zero to One
Things are transformed one into another according to necessity, and render justice to one another according to the order of time. ~ Anaximander The Order of Time is a mind-expanding little book. Part physics, part philosophy, the book is packed with strange and wonderful ideas about how the very fabric of the universe works and … Continue reading The Order of Time
The monstrously complicated monetary system we have today is responsible for the greatest leaps and bounds of human prosperity, and for the most depressing of depressions suffered by civilisation to date. Want to understand how it works? The Ascent of Money is a good place to start.
This is a strange and wonderful book, filled with strange and wonderful people, and their strange and wonderful ideas. Read this book to be inspired by the power of thinking differently to everyone else - and the marvelous, amazing inventions that can be wished into existence through sheer willpower, imagination, and tenacity. You will meet … Continue reading The Odditorium
Although Scientific Advertising by Claude Hopkins was written over 100 years ago, it is still brilliantly readable and packed with astute instructions on what makes marketing work - and how to measure it properly to make sure it does. As the old adage goes, "what gets measured gets managed" (The quote is attributed to management … Continue reading Scientific Advertising