I am Bronwyn Williams, a futurist, economist, and business trend analyst. As a partner at Flux Trends, I work with global private and public sector actors to convert forecasts into foresight. I hold degrees in future studies, commerce, and economics and am a published author and regular speaker and media commentator on the future of money, markets, and management.
I have close to two decade’s experience in strategic management, trend research, and foresight, consulting clients in the public and private sectors across the African continent and beyond.
Part economist, part strategist, my particular areas of expertise include fintech trends, alternative economic models, and sustainable future design.
I am also the co-author of The Future Starts Now, published by Bloomsbury UK, and a well-known media commentator on future trends and economic trajectories for network channels including CNBC Africa, Radio 702, and ENCA News.
My most popular talk tracks centre around “futurenomics,” that is the future trajectory and potential of the social and political economic forces that shape our world and how we connect and trade with each other.
As to my approach on the future, I consider myself to be a professional “court jester”. The jester, of course, being the character that speaks truth to power and “rattles the cages” of the rich and powerful by presenting important ideas in an entertaining manner that changes the most hardened hearts using humour and wit, rather than brute force. My role is to make my clients (and their constituents) comfortable with being uncomfortable.
As the infamous faux-Chinese curse suggests, we live in interesting times.
The future is a scary place – especially if you do not know what is headed your way.
So, what does the future hold for you, and for the work that you do? What are the opportunities and threats lying ahead, just hidden from view? How can anyone be certain?
Well, the truth is, you can’t. No one can predict the future. However, if you understand the repetitions of history and the predictability of human nature – and you are looking at the world through the right lens, you can make a pretty good guess. There are patterns hidden in the chaos. Economists call it Chaos Theory.
Chaos Theory is the science of predicting the behaviour of “inherently unpredictable” systems.
That’s what I do. As a futurist, economist, and trend analyst, I am in the business of making sense out of chaos and making the unpredictable future understandable and accessible to you and team and your organisation.
I do this by asking three simple questions:
And What Now?
I developed this methodology over the last 16 years, as I worked, in various incarnations, as a marketing manager, business owner, consultant, economist, and trend analyst.
This experience, working predominantly with businesses in the financial and public sector, has taught me first-hand how trends affect business strategy.
My career started out in marketing management, before entrepreneurship tempted me away from the nine to five grind and into the world of trend analysis, futurism and business consulting. You can see my full CV here.
In addition to my hands on experience, I am a firm believer in life-long learning, and hold a Bachelor of Commerce degree and a Masters degree in Applied Economics through the University of Bath (amongst many other diplomas and post graduate qualifications in subjects as diverse as Economics, Digital Marketing, Foresight, Future Studies, Fintech, Design, and Theology),
I also read a lot of books.
When I’m not here you can find me:
Here, at the Futurist Think Tank for Foresighted Economic, Corporate and Government Policy Guidance:
Or here, at Flux Trends for Business and Consumer Trend Research and Analysis:
*all puns, fully intended