As the infamous faux-Chinese curse suggests, we live in interesting times.

The pace of technological and societal change has never been faster. The line between man and machine is blurring. This strange future is a scary place – especially if you do not know what is headed your way.

So, what does the future hold for you, and for the work that you do? What are the opportunities and threats lying ahead, just hidden from view? How can anyone be certain?

Well, the truth is, you can’t. No one can predict the future. However, if you understand the repetitions of history and the predictability of human nature – and you are looking at the world through the right lens, you can make a pretty good guess. There are patterns hidden in the chaos. Economists call it Chaos Theory.

Chaos Theory is the science of predicting the behaviour of “inherently unpredictable” systems.

That’s what I do. As a trend researcher, writer, strategist, and keynote speaker, I am in the business of making sense out of chaos and making the unpredictable future understandable and accessible to you and your business.

I do this by asking three simple questions:

So What?
And What Now?

I developed this methodology over the last 12 years, as I worked, in various incarnations, as a marketing manager, business owner, consultant and trend analyst.

This experience, working predominantly with businesses in the financial and B2B industries, has taught me first-hand how trends affect business strategy.

My career started out in marketing management, before entrepreneurship tempted me away from the nine to five grind and into the world of trend analysis and business consulting.

Since 2011, I have collaborated with Flux Trends, on a number of projects, lending my research and writing skills to the Flux trend reports and presentations, including The Fragmented Future of Finance, Virtual Money, So You Want to Hire a Millennial?, Digital Burnout, From Bricks to Clicks and Gen Z: the Real Game Changing Generation; in addition to ghost-writing Dion Chang’s The New Urban Tribes of South Africa book, published by Pan MacMillan.

Prior to working with Flux Trends, I worked as the National Marketing Manager and Publisher of the South African office of the Agora Group, one of the world’s largest independent financial publishing houses, which is headed up by the international New York Times best-selling author Bill Bonner. In this role, I managed the largest circulation  financial newsletters in South Africa and worked closely with a network of local and international financial thought leaders, which gave me invaluable “insider” insights into the global financial industry.

I hold a Bachelor of Commerce degree, with a major in Marketing Management (amongst other diplomas in subjects as diverse as Economics, Digital Marketing, Foresight, Future Studies, Fintech, Design, and Theology), and I am currently pursuing a Masters in Applied Economics through the University of Bath.

When I’m not here you can find me:

Here, at Apollo42 for Foresight-Lead Brand Strategy and Design:


Or Here, at Flux Trends for Trend Research and Analysis:


To work with me or book me as a keynote speaker for your next event,
please make contact here.

~ Bronwyn Ruth Williams, What the Future Now

Bronwyn Ruth Williams - Trend Researcher - Keynote Speaker - What the Future Now
Your professional observer, Bronwyn Ruth Williams


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