As the infamous faux-Chinese curse suggests, we live in interesting times.
The future is a scary place – especially if you do not know what is headed your way.
So, what does the future hold for you, and for the work that you do? What are the opportunities and threats lying ahead, just hidden from view? How can anyone be certain?
Well, the truth is, you can’t. No one can predict the future. However, if you understand the repetitions of history and the predictability of human nature – and you are looking at the world through the right lens, you can make a pretty good guess. There are patterns hidden in the chaos. Economists call it Chaos Theory.
Chaos Theory is the science of predicting the behaviour of “inherently unpredictable” systems.
That’s what I do. As a futurist, economist, trend analyst, writer, strategist, and keynote speaker, I am in the business of making sense out of chaos and making the unpredictable future understandable and accessible to you and your business.
I do this by asking three simple questions:
And What Now?
I developed this methodology over the last 12 years, as I worked, in various incarnations, as a marketing manager, business owner, consultant and trend analyst.
This experience, working predominantly with businesses in the financial and B2B industries, has taught me first-hand how trends affect business strategy.
My career started out in marketing management, before entrepreneurship tempted me away from the nine to five grind and into the world of trend analysis, futurism and business consulting. You can see my full CV here.
I hold a Bachelor of Commerce degree, with a major in Marketing Management (amongst other diplomas in subjects as diverse as Economics, Digital Marketing, Foresight, Future Studies, Fintech, Design, and Theology), and I am currently pursuing a Masters in Applied Economics through the University of Bath.
I also read a lot of books.
You may have seen me on TV, or heard me on a podcast talking about the future.
When I’m not here you can find me:
Here, at Apollo42 for Foresight-Lead Brand Strategy and Design:
Or Here, at Flux Trends for Trend Research and Analysis:
Or Here, at ClockWork building decentralised things.
~ Bronwyn Ruth Williams, What the Future Now