On Writing

 “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot, learn, unlearn and relearn”. - American Futurist, Alvin Toffler In a world where the half-life of skills is shrinking, we have to get comfortable with the idea of learning and re-learning, just like Alvin Toffler says … Continue reading On Writing

The Odditorium

This is a strange and wonderful book, filled with strange and wonderful people, and their strange and wonderful ideas. Read this book to be inspired by the power of thinking differently to everyone else - and the marvelous, amazing inventions that can be wished into existence through sheer willpower, imagination, and tenacity. You will meet … Continue reading The Odditorium

Scientific Advertising

Although Scientific Advertising by Claude Hopkins was written over 100 years ago, it is still brilliantly readable and packed with astute instructions on what makes marketing work - and how to measure it properly to make sure it does. As the old adage goes, "what gets measured gets managed" (The quote is attributed to management … Continue reading Scientific Advertising

Homo Deus – A Brief History of Tomorrow

Following on from Sapiens, Homo Deus is as illuminating as its predecessor. This volume looks at transhumanism, that is the evolution of homo sapiens (that's us) into an entirely new species: Homo Deus, the first terrestrial species to emerge to have created itself, though a combination of biological, genetic engineering and technological enhancements, rather than to … Continue reading Homo Deus – A Brief History of Tomorrow