"A great company is a conspiracy to change the world." "Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best." "Computers are compliments for humans, not substitutes. The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make … Continue reading Zero to One
Although Scientific Advertising by Claude Hopkins was written over 100 years ago, it is still brilliantly readable and packed with astute instructions on what makes marketing work - and how to measure it properly to make sure it does. As the old adage goes, "what gets measured gets managed" (The quote is attributed to management … Continue reading Scientific Advertising
I'll be honest. I bought this book because of the title. I was bored, stuck in an airport with a delayed flight, killing time in a bookshop and the title called to me from across the store - after all who doesn't like a good conspiracy? Despite its random impulse purchase status, I loved this book. … Continue reading Conspiracy (with a very interesting cast)
"How the technology behind Bitcoin is changing money, business and the world." The book's blurb is on the money. The Blockchain technology behind bitcoin is revolutionary. Beyond the ICO bubble and the global crypto mania craze, hype there are some really interesting ideas taking shape and shaping the future. Essentially, the Blockchain is the new - smart, distributed … Continue reading The Blockchain Revolution
