Zero to One

"A great company is a conspiracy to change the world." "Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best." "Computers are compliments for humans, not substitutes. The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make … Continue reading Zero to One

Scientific Advertising

Although Scientific Advertising by Claude Hopkins was written over 100 years ago, it is still brilliantly readable and packed with astute instructions on what makes marketing work - and how to measure it properly to make sure it does. As the old adage goes, "what gets measured gets managed" (The quote is attributed to management … Continue reading Scientific Advertising

Conspiracy (with a very interesting cast)

I'll be honest. I bought this book because of the title. I was bored, stuck in an airport with a delayed flight, killing time in a bookshop and the title called to me from across the store - after all who doesn't like a good conspiracy? Despite its random impulse purchase status, I loved this book. … Continue reading Conspiracy (with a very interesting cast)

The Blockchain Revolution

"How the technology behind Bitcoin is changing money, business and the world." The book's blurb is on the money. Blockchain technology is revolutionary. Forget bitcoin, The ICO bubble and the global crypto mania craze. The blockchain behind the hype is where all the real action is at right now. Essentially, the Blockchain is the new … Continue reading The Blockchain Revolution