"The effective leader understands that politics is as much about image as it is substance and acts accordingly." With all the Machiavellian power-grabbing going on by governments around the world at the moment in the midst of the COVID-19 crisis, it seems like as good a time as ever to review the old bible of … Continue reading The Prince
I have been a reader as long as I remember. CS Lewis and J.R.R. Tolkien were as much as part of my family as my siblings and parents. A Hobbit, a Wardrobe and a Great War is a look at the men behind the books that I knew so well as a young child, the books … Continue reading A Hobbit, A Wardrobe and a Great War
Although Scientific Advertising by Claude Hopkins was written over 100 years ago, it is still brilliantly readable and packed with astute instructions on what makes marketing work - and how to measure it properly to make sure it does. As the old adage goes, "what gets measured gets managed" (The quote is attributed to management … Continue reading Scientific Advertising
