"The effective leader understands that politics is as much about image as it is substance and acts accordingly." With all the Machiavellian power-grabbing going on by governments around the world at the moment in the midst of the COVID-19 crisis, it seems like as good a time as ever to review the old bible of … Continue reading The Prince
Tag: book review
A Hobbit, A Wardrobe and a Great War
I have been a reader as long as I remember. CS Lewis and J.R.R. Tolkien were as much as part of my family as my siblings and parents. A Hobbit, a Wardrobe and a Great War is a look at the men behind the books that I knew so well as a young child, the books … Continue reading A Hobbit, A Wardrobe and a Great War
Scientific Advertising
Although Scientific Advertising by Claude Hopkins was written over 100 years ago, it is still brilliantly readable and packed with astute instructions on what makes marketing work - and how to measure it properly to make sure it does. As the old adage goes, "what gets measured gets managed" (The quote is attributed to management … Continue reading Scientific Advertising