The prince

The Prince

"The effective leader understands that politics is as much about image as it is substance and acts accordingly." With all the Machiavellian power-grabbing going on by governments around the world at the moment in the midst of the COVID-19 crisis, it seems like as good a time as ever to review the old bible of … Continue reading The Prince

Scientific Advertising

Although Scientific Advertising by Claude Hopkins was written over 100 years ago, it is still brilliantly readable and packed with astute instructions on what makes marketing work - and how to measure it properly to make sure it does. As the old adage goes, "what gets measured gets managed" (The quote is attributed to management … Continue reading Scientific Advertising