Brand activism, the good and the gross

Brand Activism is a key business trend I have been tracking with my work at Flux Trends. In essence, brand activism involves brands stepping outside of their corporate comfort-zone to confront a tricky social issue and take a public stance about what their brand stands for. A great example of brand activism in action comes … Continue reading Brand activism, the good and the gross

The biggest trend of now

Selfishness. Me me me. That's the biggest trend of today. If you are a marketer, appeal to your target market's selfish ambitions and narcissistic  tendencies and you will win them over. The Guardian recently published an article on the current "epidemic of narcissism". The article speaks truth, and we're only just embarking on our collective … Continue reading The biggest trend of now