Selfishness.
Me me me.
That’s the biggest trend of today.
If you are a marketer, appeal to your target market’s selfish ambitions and narcissistic tendencies and you will win them over.
The Guardian recently published an article on the current “epidemic of narcissism“.
The article speaks truth, and we’re only just embarking on our collective love affair with our collective selves.
#Selfies only made it into the dictionary in 2013.