The biggest trend of now

Selfishness. Me me me. That's the biggest trend of today. If you are a marketer, appeal to your target market's selfish ambitions and narcissistic  tendencies and you will win them over. The Guardian recently published an article on the current "epidemic of narcissism". The article speaks truth, and we're only just embarking on our collective … Continue reading The biggest trend of now

On the cult of content

Do brands really need to become publishers to 'survive' today? I would say no. No consumer* wants to read another piece of ad content written by a brand, ad agency or PR company thing disguised as "useful editorial". No one benefits** from more words being written; from more content clutter on the "inter webs". Not … Continue reading On the cult of content