Thoughts

The un-purple cow

It used to be that building a great brand came down to creating a brilliant product - a product so brilliant that people who saw it or heard about it naturally wanted to buy it - and tell everyone else about it. Now, millennial marketers have turned that basic principle on its head. Today marketing … Continue reading The un-purple cow

Equality or Liberty?

There comes a time every country, society and individual had to choose between Liberty and Equality; for the two are mutually exclusive. You cannot achieve equality without violating the liberty of others. Likewise the definition of liberty forces one to accept inequality. As for me, I choose freedom over fairness. I accept that I may … Continue reading Equality or Liberty?

On equality

Why do we strive for equality? We say we want smaller wage gaps, equal pay, equal rights, equal privilege, equal opportunities. But do you really want to be equal with everyone else? The worldwide median family income is less than $10,000 per annum. That would be 'fair'. But do you want your family to live on … Continue reading On equality

Being intolerant of intolerance, and other philosophical dilemmas

“The liberal idea of tolerance is more and more a kind of intolerance. What it means is 'Leave me alone; don't harass me; I'm intolerant towards your over-proximity.” ~ Slavoj Žižek   It says a lot about our society that it's acceptable to be as a slut, but not acceptable to not accept the slutty … Continue reading Being intolerant of intolerance, and other philosophical dilemmas

The biggest trend of now

Selfishness. Me me me. That's the biggest trend of today. If you are a marketer, appeal to your target market's selfish ambitions and narcissistic  tendencies and you will win them over. The Guardian recently published an article on the current "epidemic of narcissism". The article speaks truth, and we're only just embarking on our collective … Continue reading The biggest trend of now