The race to zero

Blood-suckers beware. If you get greedy with your profit margins, someone - some start up - leaner and hungrier will take your business. That means, lawyers, doctors, bankers watch out. Your margin is your competitors opportunity. Technology is the great democratiser of our age. If your business model extracts more value than you provide, you … Continue reading The race to zero

The biggest trend of now

Selfishness. Me me me. That's the biggest trend of today. If you are a marketer, appeal to your target market's selfish ambitions and narcissistic  tendencies and you will win them over. The Guardian recently published an article on the current "epidemic of narcissism". The article speaks truth, and we're only just embarking on our collective … Continue reading The biggest trend of now