The monstrously complicated monetary system we have today is responsible for the greatest leaps and bounds of human prosperity, and for the most depressing of depressions suffered by civilisation to date. Want to understand how it works? The Ascent of Money is a good place to start.
This is a strange and wonderful book, filled with strange and wonderful people, and their strange and wonderful ideas. Read this book to be inspired by the power of thinking differently to everyone else - and the marvelous, amazing inventions that can be wished into existence through sheer willpower, imagination, and tenacity. You will meet … Continue reading The Odditorium
Although Scientific Advertising by Claude Hopkins was written over 100 years ago, it is still brilliantly readable and packed with astute instructions on what makes marketing work - and how to measure it properly to make sure it does. As the old adage goes, "what gets measured gets managed" (The quote is attributed to management … Continue reading Scientific Advertising
In a world where this is possible: https://www.youtube.com/watch?v=AmUC4m6w1wo Seeing is not believing. We can no longer trust our own eyes. Photographic evidence, of course, has been questionable since the distant days of the Cottingley Fairies scam which fooled countless Victorians over 100 years ago. Now, not even authentic video "evidence" can be trusted (as is so … Continue reading More Lies (A Field Guide to Lies and Statistics)
