“Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it.” ~ Jim Holt, New York Times
I concur with the quote.
Daniel Kahneman’s seminal work on behavioral economics and decision making, Thinking Fast and Slow, is one of the world’s least-read best sellers. This puts the book in good company, also on the list are Stephen Hawkin’s A (not so) Brief History of Time and Pickety’s monstrous Capital in the 21st Century, both of which are propper beasts to get through.
Unlike its fellow “top abandoned books of all time”, however, Thinking Fast and Slow is actually very readable indeed. The book may be chunky, but it is incredibly light reading for such a complex subject. In fact, I would go so far as to say that it is a more enjoyable read than You Are Not So Smart, the “fun” “popular science” book based on the same research.
When you get the chance to read a Nobel prize-winning economist’s ideas, in his own words, you take it.
Buy the book, read the book, finish the book. You will think better for it.
If you want to make better decisions about everything, it’s a good idea to discover how you make them – both consciously and subconsciously. Once you know why you are programmed to make terrible decisions, you can do what needs to be done to stop making those bad choices over and over again. Thinking Fast and Slow is a manual on how to use (and hack) your own mind. Use it well.