You Are Not So Smart

If you understand how and why your mind plays tricks on you, you can not only learn to make better, more rational decisions, you can also learn how to manipulate others into agreeing with you and doing what you want them to do – otherwise known as “sales and marketing”.

In You Are Not So Smart David McRaney explains how easy it is to trick and be tricked using the principles of behavioural economics; heuristics and cognitive biases.

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