Nudge is a book about "Libertarian Paternalism" - in other words about manipulating people into making better choices that are in their best interests (according to some centralised authority anyway). Tautology aside, the book is a decent take on the more practical (or evil, depending on your point of view) applications of behavioural economics. The … Continue reading Nudge

Thinking Fast and Slow

"Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it." ~ Jim Holt, New York Times I concur with the quote. Daniel Kahneman's seminal work on behavioral economics and decision making, Thinking Fast and Slow, is one of the world's least-read best sellers. This puts the book in good company, also on the … Continue reading Thinking Fast and Slow