Interview with the Matt Brown Show on how not to be evil (i.e. how to avoid giving in to the temptation to exploit your consumers values, data or privacy for short-term gains).
Listen to the podcast of the interview here: https://soundcloud.com/matt-brown-show/mbs140-dont-be-evil-with-bronwyn-williams
Or watch it here:
Moral of the story? If you can’t be ethical to be nice, be ethical for the money. In the long run, good guys finish first.